DeLorean app and DeLorean Lab web platform to merge culture, commerce, and technology. The app brings fans closer with exclusive merchandise and a reward-driven loyalty system, while the Lab reimagines brand engagement through tokenized assets and NFTs. Together, they showcase how iconic brands can expand into immersive, revenue-driven digital experiences.
Category:
UI/UX
Client:
DeLorean Labs
Duration:
8 Weeks
Location:
Los Angeles, USA
Porblem located:
DeLorean needed to reconnect with its original fan base while introducing a new generation to its evolving vision. At the same time, the brand was launching a tokenized ownership ecosystem and promoting the Alpha V electric vehicle, requiring a visual approach that could honor the brand’s legacy while clearly communicating a complex, future-facing technology.
Conclusion:
• Reconnect with OG DeLorean fans while introducing a new digital ecosystem
• Build trust and interest in a tokenized vehicle ownership market
• Increase awareness of the Alpha V EV within the competitive EV landscape
• Visually simplify complex Web3 concepts for a broader audience
Solution & Design progress:
To address these challenges, we designed a new digital ecosystem centered around a token marketplace platform and mobile experience that makes collecting and managing DeLorean tokens intuitive and accessible. The platform connects directly with users’ wallets, transforming complex Web3 mechanics into a seamless ownership experience. Alongside the product interface, we developed a new visual language that reflects DeLorean’s future-facing vision while honoring the brand’s legacy—combining a cinematic, futuristic aesthetic with subtle references to the iconic DMC visual identity. The result bridges past and future, making the next chapter of DeLorean feel both innovative and unmistakably authentic.
Key Achievements
Visual Engagement
The refreshed visual direction and campaign assets increased Instagram engagement by 36%, helping the brand strengthen its presence within the Web3 and automotive communities.
Audience Growth
Through a cohesive digital design system and consistent social storytelling, DeLorean Labs’ Instagram audience grew by 34%, adding 9.2K new followers and expanding the brand’s reach to 27.3K total followers.
Platform Traffic Growth
Following the launch of the redesigned marketplace experience, platform traffic increased to 134% of the previous baseline within the first six weeks, driven by improved visual hierarchy and clearer user pathways.
Community Exploration
Enhanced interface design and clearer product storytelling encouraged deeper platform exploration, with 36% higher discussion and interaction across Discord and Reddit communities.
