About
Story, education, experience, awards, recognitions
Story, education, experience, awards, recognitions
Gary
Lau
Beyond design, Gary draws sharp inspiration from brutalist architecture, underground subcultures, and the kinetic energy. His vision cuts through noise—blending precision, chaos, and clarity into every visual he creates.
Beyond design, Gary draws sharp inspiration from brutalist architecture, underground subcultures, and the kinetic energy. His vision cuts through noise—blending precision, chaos, and clarity into every visual he creates.
10+
Years of Experience
10+
Years of Experience
10+
Years of Experience
50+
Completed Projects
50+
Completed Projects
50+
Completed Projects
3
Languages Spoken
3
Languages Spoken
2
Languages Spoken
GRAPHX®
Studio
20+
Clients Served
20+
Clients Served
20+
Clients Served
Multi-Disciplinary Designer from LA
Specialize in shaping bold visual identities through thoughtful design. Whether it’s branding, editorial layout, or digital content, my work is built to connect, communicate, and leave a lasting impression.
Services
1
Logo Design
Typography & Color Systems
Brand Guidelines & Visual Systems
Brand Identity
1
Logo Design
Typography & Color Systems
Brand Guidelines & Visual Systems
Brand Identity
1
Logo Design
Typography & Color Systems
Brand Guidelines & Visual Systems
Brand Identity
2
Brand Positioning
Messaging & Tone of Voice
Design Consultation & Audit
Creative Strategy
2
Brand Positioning
Messaging & Tone of Voice
Design Consultation & Audit
Creative Strategy
2
Brand Positioning
Messaging & Tone of Voice
Design Consultation & Audit
Creative Strategy
3
Responsive Web Design
SEO-Optimization
No-Code Development (Framer, Webflow, Lovable)
Web Design
3
Responsive Web Design
SEO-Optimization
No-Code Development (Framer, Webflow, Lovable)
Web Design
3
Responsive Web Design
SEO-Optimization
No-Code Development (Framer, Webflow, Lovable)
Web Design
4
Concept Development
Campaign Visual Strategy
Photography & Video Direction
Art Direction
4
Concept Development
Campaign Visual Strategy
Photography & Video Direction
Art Direction
4
Concept Development
Campaign Visual Strategy
Photography & Video Direction
Art Direction
5
Product Photography
Editorial & Portrait Shoots
Art Direction for Visual Storytelling
Photography
5
Product Photography
Editorial & Portrait Shoots
Art Direction for Visual Storytelling
Photography
5
Product Photography
Editorial & Portrait Shoots
Art Direction for Visual Storytelling
Photography
Creative Studio - Graphx®
Gary K Lau
Founder
Working with Astrid was a game-changer. She refined our visual identity by removing unnecessary elements while keeping our brand’s personality intact. The result was a sleek, modern look that feels both premium and approachable.
"
Gary K Lau
Founder
Working with Astrid was a game-changer. She refined our visual identity by removing unnecessary elements while keeping our brand’s personality intact. The result was a sleek, modern look that feels both premium and approachable.
"
Gary K Lau
Founder
Working with Astrid was a game-changer. She refined our visual identity by removing unnecessary elements while keeping our brand’s personality intact. The result was a sleek, modern look that feels both premium and approachable.
"
Michael Foster
CEO, Elevate Tech
Astrid’s minimalist design approach transformed our brand. The simplicity and clarity she brought to our identity made us stand out in a crowded market. Our customers immediately noticed the difference.
"
Michael Foster
CEO, Elevate Tech
Astrid’s minimalist design approach transformed our brand. The simplicity and clarity she brought to our identity made us stand out in a crowded market. Our customers immediately noticed the difference.
"
Michael Foster
CEO, Elevate Tech
Astrid’s minimalist design approach transformed our brand. The simplicity and clarity she brought to our identity made us stand out in a crowded market. Our customers immediately noticed the difference.
"
Daniel Hayes
Founder, BoldWorks
Astrid’s ability to balance simplicity with creativity is unmatched. She streamlined our branding, making it more cohesive and recognizable across all platforms. We’ve received countless compliments on our new look.
"
Daniel Hayes
Founder, BoldWorks
Astrid’s ability to balance simplicity with creativity is unmatched. She streamlined our branding, making it more cohesive and recognizable across all platforms. We’ve received countless compliments on our new look.
"
Daniel Hayes
Founder, BoldWorks
Astrid’s ability to balance simplicity with creativity is unmatched. She streamlined our branding, making it more cohesive and recognizable across all platforms. We’ve received countless compliments on our new look.
"
Emma Sinclair
UX Lead, Nova Digital
Minimalism isn’t just about aesthetics—it’s about strategy, and Astrid understands that better than anyone. Our rebrand improved user engagement and trust, all thanks to her thoughtful design choices.
"
Emma Sinclair
UX Lead, Nova Digital
Minimalism isn’t just about aesthetics—it’s about strategy, and Astrid understands that better than anyone. Our rebrand improved user engagement and trust, all thanks to her thoughtful design choices.
"
Emma Sinclair
UX Lead, Nova Digital
Minimalism isn’t just about aesthetics—it’s about strategy, and Astrid understands that better than anyone. Our rebrand improved user engagement and trust, all thanks to her thoughtful design choices.